FAB Entreprenuer Dawn Fitch Covers Black Enterprise

7 Mar

FAB Woman Dawn Fitch, founder and president of Pooka Pure and Simple, is featured on the cover of this month’s Black Enterprise magazine. She founded the company when she became ill, with no diagnoses to explain why she wasn’t feeling well. A lifestyle change in diet, exercise and aromatherapy caused her to learn more about how ingredients in products are often diluted by the synthetic and chemical type, and she saw a need for natural products. And Pooka Pure and Simple was born!

“Pooka” is a term of endearment her mom used, and ‘The Pookalitas’ are the three friends that help her run the business. Products include body butters, shower gels and hair care. Scents like Vanilla Sand, Citrus Basil and Honey Almond are featured in a variety of items. For product and ordering information, visit The Pooka Pure and Simple Website.


3 Responses to “FAB Entreprenuer Dawn Fitch Covers Black Enterprise”

  1. Dawn March 7, 2012 at 3:40 pm #

    I am truly honored to be considered a FAB GIRL!!!! This site is awesome!! Girl Power!!

  2. Oscar Rybowiak March 10, 2012 at 4:30 pm #

    Family farms and small business owners include the backbone of our communities.
    People will buy anything that is ‘one to a customer.’


  1. GaptoothDiva’s 23 Week Pregnancy Update with Husband « GaptoothDiva - April 9, 2012

    […] FAB Entreprenuer Dawn Fitch Covers Black Enterprise (thefabgirls.com) […]

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